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In many cases, consumers worry about sharing too much of their personal data with digital conglomerates. But those concerns seem …
Wrapping Up Audio Data into Consumer Insights
14 Thursday Sep 2023
Tag Archives: Social and Mobile Marketing
Taking the Community Barbershop on the Road and Online: The Elite Cadre of Influencer Barbers
13 Tuesday Jun 2023
Tags
Barber, Influencer, Lionel Harris, Marcus Harvey, services, Social and Mobile Marketing, Vince Garcia
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For generations, the local barbershop has been a site of community and camaraderie, particularly for Black men, as depicted in …
The Super Surprising Way Hootsuite Is Building Brand Awareness
06 Thursday Apr 2023
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There are some new but still tried-and-true ways to build brand awareness—like through digital advertising or partnerships with influencers. There …
Productivity Influencers Are Raking It in
03 Monday Apr 2023
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For most people, there’s just about nothing more boring than an Excel spreadsheet. But the productivity influencer Miss Excel would …
The Company Formerly Known as Facebook Just Opened a Physical Store
09 Thursday Jun 2022
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Feel like Facebook just isn’t taking up quite enough of your time anymore? It agrees. The company now known as …
Boots on the Bits: Timberland Launches Immersive Online Gamified Platform Exploring Shoe Brand’s Past and Future
01 Tuesday Mar 2022
Does the real world seem like a terrible place sometimes? Are you simply spending too much time struggling through it …
Marketing Tidbit: Updated Twitter Policies: No More Personal Pictures without Permission
26 Wednesday Jan 2022
Posted in Marketing Tidbits
When it came to privacy, Twitter had what one privacy scholar called a “semi-truck–sized hole” in its standards: In most …
Lining Up College Influencers, for Emotional and Business Support
24 Monday Jan 2022
For many college students, becoming an influencer sounds like a perfect gig. Take something they love already, like fashion, sports, …
How Instagram Influencers Help Luxury Watch Brands Understand their Best Customers Better
17 Wednesday Nov 2021
Luxury watchmakers, for the most part, are located in remote Swiss mountain towns, where they embrace a long tradition of …
The Meta Future: What Moves Is Facebook Making Now, and Why?
09 Tuesday Nov 2021
Like most big announcements by massive, globally known companies, Facebook’s recent description of its rebranding as Meta was not something …
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