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Tag Archives: Supply Chain Management

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Ripley on Preorder: How Sega and GameStop Rely on Film Stars to Sell Video Games

19 Friday Sep 2014

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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Alien, GameStop, New Product Development, Sega, Supply Chain Management

  For gamers who want the most authentic experience playing the latest iteration of the Alien franchise, Alien: Isolation, the …

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As the Essence of Manufacturing Changes, an Idea for a New Approach: Next-Shoring

13 Thursday Mar 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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3D Printing, General Electric, McKinsey, Next-Shoring, Off-Shoring, Supply Chain Management

The methods and supply chains for manufacturing have undergone so many and such tremendous changes in recent years that it …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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