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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: target marketing

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Who Is Wearing the Power?

23 Wednesday Sep 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product

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Tags

abercrombie, gen y, hollister, target marketing

When it comes to clothing for teenagers, the dilemma for marketers has always been whom to target: The person who …

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What’s Next for Advertising?

08 Wednesday Aug 2007

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, digital advertising, target marketing, targeting

The advertising industry is changing rapidly. Publicis Groupe, Google, Microsoft, WPP Group, and AOL have all bought advertising companies, namely, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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