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Tag Archives: used cars

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New Cars Are Too Expensive for Most Buyers. But Then Again, So Are Used Cars. Where Does the Road Lead?

11 Tuesday Jul 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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New Cars, pricing, supply chain, used cars

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In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 …

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“Certified” May Not Mean Safe: New FTC Ruling Creates Confusion for Used Car Buyers

31 Tuesday Jan 2017

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, used cars

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To help boost consumer confidence in used cars, many manufacturers tout the benefits of their “certified” used car resale programs. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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