Redefining Convenience: Walgreens’ Strategy to Make Life Easier for Customers

24 Friday Jul 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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consumer behavior, Positioning, Walgreens

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At Walgreens, convenience is key. But as Walgreens’ chief marketing officer explains, the meaning of convenience is both more expansive …

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No More Smokes at CVS: Ensuring that the Drug Store Is Also a Health Care Provider

07 Friday Mar 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing

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Cigarettes, CVS, Marketing Ethics, Minute Clinic, Retailing, RiteAid, Walgreens

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Quite soon, nicotine addicts will no longer be able to pop in to their local CVS outlet to purchase a …

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No Controversy Here: Drugstores Jump at the Opportunities Created by the Affordable Care Act

16 Friday Nov 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product

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Affordable Care Act, CVS, marketing, Obamacare, services, Walgreens

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Regardless of politics or where people stand on its passage, the Affordable Care Act is poised to have a radical …

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