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Grewal Levy Marketing News

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Money Talks: Walmart Sees Increase in Sales

10 Tuesday Dec 2024

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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competition, earnings, sales, Walmart

If everything at the grocery store seems more expensive lately, it’s not your imagination. New reports show that the United …

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Breaking New Ground: McDonald’s Introduces a New Product Line

05 Thursday Dec 2024

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research, Chapter 12: Developing New Products

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anti-trust

Americans have long been fascinated by space. And since the space race began, kids have been encouraged to dream about …

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On Layaway: Banking Institutions to Compete With Buy Now, Pay Later Companies

03 Tuesday Dec 2024

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product

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Banks, klarna, later, loan, payment

You’ve been shopping online for hours, searching for the right outfit for a special event coming up soon. Your eyes …

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Brick-by-Brick: Lego Switches to Renewable Plastic Parts

28 Thursday Nov 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 16: Supply Chain Management

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lego, materials, sourcing, sustainable

LEGO blocks have long been credited with helping children learn, by allowing them to experiment, test out new ideas, and …

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The Digital Divide: How Starbucks Uses Surveillance Pricing

26 Tuesday Nov 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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AI, Artificial Intelligence, pricing, Starbucks

The three best feelings in the world: finding something that you thought you lost, seeing someone that you love, and …

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Do Not Pass Go: U.S. Government Challenges Advertisement Monopolies

21 Thursday Nov 2024

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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ads, anti-trust, digital marketing, online

Ads feel inescapable. Signing on to a streaming platform usually means signing up to see a glut of ads, especially …

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Brand New: Brands Are Using AI to Evaluate Potential Sponsorships

19 Tuesday Nov 2024

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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AI, Artificial Intelligence, brand, Influencers, scandals

The current “AI revolution” began with ChatGPT being introduced to mass users, followed soon thereafter by image generators. Even more …

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Tough Act to Follow: Studios Reconsider Theatrical Releases

14 Thursday Nov 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 13: Services: The Intangible Product

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cinema, Movies, release

With increasing demands on everyone’s time and attention, you’d be forgiven for choosing a night in, as your 5-to-9 after …

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Dream Machine: Evaluating New Robot Masseuses

12 Tuesday Nov 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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AI, Fitness, Robots

Keto diets, HIIT workouts, injectables, and steam rooms—the wellness and beauty industries have embraced increasingly wide-ranging and diverse trends. Always …

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Oreo & Toblerone Maker Fined €337.5M by EU for Breaching Anti-Trust Rules

07 Thursday Nov 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 16: Supply Chain Management

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Tags

anti-trust, eu, fine, law, toblarone

This gallery contains 1 photo.

Mondelēz International, the global confectionery behemoth behind well-known brands like Toblerone, Oreo, and Chips Ahoy, was recently fined €337.5 million …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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