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Dream Machine: Evaluating New Robot Masseuses

12 Tuesday Nov 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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AI, Fitness, Robots

Keto diets, HIIT workouts, injectables, and steam rooms—the wellness and beauty industries have embraced increasingly wide-ranging and diverse trends. Always …

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Oreo & Toblerone Maker Fined €337.5M by EU for Breaching Anti-Trust Rules

07 Thursday Nov 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 16: Supply Chain Management

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anti-trust, eu, fine, law, toblarone

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Mondelēz International, the global confectionery behemoth behind well-known brands like Toblerone, Oreo, and Chips Ahoy, was recently fined €337.5 million …

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Where Can You Find Gen Z Shoppers? At the Mall!

05 Tuesday Nov 2024

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing

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brick and mortar, Gen Z, Malls, Retail, shopping

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Shopping centers in the United States are experiencing a notable resurgence, such that their vacancy rates have reached their lowest …

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Marks & Spencer Provides Repair and Alterations Service, in Pursuit of Sustainability

31 Thursday Oct 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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fix, repair, sustainability

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The U.K. retailer Marks & Spencer (M&S) recently launched a clothing repair and alterations service in collaboration with Sojo, a …

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Homegrown Chinese Fast-Food Chains Go Toe-to-Toe with Western Behemoths

29 Tuesday Oct 2024

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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brands, China, Expansion, new markets, usa

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Western fast-food chains once dominated the casual dining landscape in China. The opening of a KFC in a Chinese city …

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Why the Walmart Model Doesn’t Translate to Healthcare

24 Thursday Oct 2024

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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Healthcare, pharmacy, Walmart

Walmart’s retail model is widely celebrated for its efficiency and cost effectiveness. But does a retail model work when applied …

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Controversial Changes to Sam’s Club Membership Policies Drive Discussion

22 Tuesday Oct 2024

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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changes, policy, Sam's Club

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Sam’s Club has introduced a series of controversial changes to its membership policies, sparking significant debate among its customer base. …

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Amazon Set to Counter Temu and Shein with its Own Fast-Fashion Service

17 Thursday Oct 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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Amazon, China, Clothing, competition, fashion

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Amazon is set to launch a new service that focuses on shipping low-cost fashion wear, household goods, and other products …

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Wiped Out: Costco Offers a Settlement to Customers Who Purchased Wipes

15 Tuesday Oct 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Tags

fine, law suit, plumbing, wipes

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Spanning more than 146,000 square feet and containing about 4,000 different products at any time, the average Costco store is …

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What a Way to Make a Livin’: Dolly Parton Releases a Kitchenware Collection With Dollar General

10 Thursday Oct 2024

Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Collaboration, dollar general, dolly parton, kitchenware

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Already a music icon, lauded philanthropist, LGBT advocate, and social media star, Dolly Parton can add another entry to her …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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