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For consumers who enjoy the refreshing experience of drinking carbonated beverages but seek to avoid the sugar or artificial sweeteners …
02 Tuesday Sep 2025
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For consumers who enjoy the refreshing experience of drinking carbonated beverages but seek to avoid the sugar or artificial sweeteners …
09 Tuesday Apr 2024
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When is enough enough? When it comes to price increases in the current economy, it might be today, as consumers …
04 Thursday Apr 2024
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Talk about being stuck between the Scylla and Charybdis. Retailers love it when shoppers buy more; it’s a central goal …
02 Tuesday Apr 2024
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Global-level shocks, including not just the pandemic but also extreme planetary weather conditions and international wars and conflicts, continue to …
28 Thursday Mar 2024
26 Tuesday Mar 2024
Posted in Marketing Tidbits
In the spring, as temperatures warm, some people’s thoughts turn to baseball, and other people’s focus is on the fashion trends that will arrive, once winter coats are put away. This year, those interests are combining in interesting ways. The Nike Vapor Premier uniforms that Major League Baseball revealed as the official uniform for the 2024 season have prompted some strong opinions, many of them negative. Nike notes that it designed the uniforms to provide more performance benefits and lightweight functionality, but fans (as well as not a small number of players) note that the jerseys look more cheap and flimsy than lightweight. In addition, the redesigned shirts feature smaller lettering and, for many teams, non-embroidered logos and patches. Such considerations seemingly might not affect how players perform, but for fans who often shell out hundreds of dollars for an authorized jersey, the changes are deeply problematic. They look like “cheap knockoffs” instead of expensive, authentic versions, such that they cannot provide value in terms of signaling status. The smaller lettering also makes it more difficult to stake a visible claim on their back for their favorite player. Furthermore, team loyalties rank among the most powerful brand connections that consumers establish. Receiving a physical product linked to a beloved team brand—even if that product is made by a different brand (Nike) and distributed by yet another brand supplier (usually, Fanatics)—that evokes low quality perceptions is disturbing. Look, it’s hard enough rooting for the Oakland Athletics or Chicago White Sox. Do these poor fans have to deal with unlikeable jerseys too?
Sources: Nathaniel Meyersohn, “Why the New Major League Baseball Jerseys Have Players and Fans Furious,” CNN,February 21, 202
21 Thursday Mar 2024
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We previously talked about the pricing implications when Red Lobster decided to make its deeply popular “Endless Shrimp” promotion into …
19 Tuesday Mar 2024
14 Thursday Mar 2024
Posted in Marketing Tidbits
By design, copyrights can exist for only a certain amount of time. In the United States, for creative productions that appeared before 1978, that time is 95 years. (After 1978, the U.S. Patent Office changed the rules, such that most U.S. copyrights issued today last for the lifetime of the creator, plus 70 years.) A little quick math, and you realize that everything published in 1928 has lost its copyright protections. A little quick history lesson, and you realize why this particular annual milestone is significant: 1928 saw the introduction of a wealth of globally known, nearly universally recognized characters. A selected list includes Mickey Mouse and Minnie Mouse, Winnie the Pooh and Piglet, and Peter Pan. Because the initial versions of each of these characters first came into being in 1928, today’s creative artists, marketers, and advertisers can use them freely and for any purpose. They need to take some care though; the version of Mickey Mouse that is now accessible to the public is only the one that appeared in Disney’s first film featuring him, Steamboat Willie. More recent versions still fall under strict protections. But artists should not necessarily feel limited by that requirement. Copyright protection applies to various other artistic works, including songs and literature. That means that anyone can leverage the once-scandalous plot of Lady Chatterley’s Lover or the sounds of “Mack the Knife” and “The Charleston” in their current artistic endeavors, without fear of reprisal—at least in a legal sense. Nobody had better turn Winnie the Pooh into a murderous psychopath or anything, or they will be in big trouble with us.*
*Too late. Winnie the Pooh: Blood and Honey is terrifyingly slated for release in early 2024.
Sources: Sopan Deb, “These Classic Characters Are Losing Copyright Protection. They May Never Be the Same,” The New York Times, January 1, 2024; Darryn King, “Oh Much More than Bother: This Winnie the Pooh Is Terrifying,” The New York Times, February 9, 2023
12 Tuesday Mar 2024
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Why do trends start? For example, why were thousands of momfluencers and watertok creators waiting in line for hours, and …