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Author Archives: grewallevymarketingnews

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Giving Advertisers Insights into In-Store Behaviors: How Sam’s Club Is Taking Omnichannel to New Levels

10 Tuesday Oct 2023

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 17: Retailing and Multichannel Marketing

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Analytics, Marketing Research, Member Access Platform, Retailing and Omnichannel Marketing, Sam's Club

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If a consumer buys a particular brand while shopping at Sam’s Club, should that sale be attributed prior promotional campaigns, …

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Dealing with the Environmental Waste of Environmentally Beneficial Energy Production

05 Thursday Oct 2023

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Circular economy, Fiberglass, Supply Chain Management, Wind energy

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Let’s say that we, as a global society, finally decide that climate change is serious enough that we need to …

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Maize, Robin’s Egg Blue, Raw Sienna, and Cerise in a Vase: A Product Line Extension by Crayola

03 Tuesday Oct 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Crayola, Flowers, Product Branding and Packaging Decisions

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The colors included in its standard 64-crayon box might have shifted a little over time, but the perception of Crayola …

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Can Promoting Black Walls Put Behr and Home Depot in the Black?

28 Thursday Sep 2023

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 18: Integrated Marketing Communications

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Behr, Cracked Pepper, home depot, integrated marketing communications, Marketing Analytics

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To establish its bold proclamation that “Cracked Pepper” (a soft black shade) is the color of the year for 2024, …

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Seeking a New Trade Status in Vietnam in Light of Shifting Global Trade Coalitions

26 Tuesday Sep 2023

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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China, Foreign policy, global marketing, Russia, United States, Vietnam

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For Baby Boomers, mention of Vietnam tends to evoke negative perceptions, linked to the conflict that the United States remained …

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Reusable Cups that Consumers Can’t Forget at Home: A New Starbucks Experiment

21 Thursday Sep 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior

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Reusable cups, Reusable foodware, Starbucks, TURN

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Environmentally conscious consumers might already plan to use reusable mugs every time they visit their local Starbucks for a brew. …

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What Can Retailers Do About Retail Theft?

19 Tuesday Sep 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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ethics, home depot, Retail theft, Walmart

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Inventory shrink is a broad category, referring to all the losses that retailers suffer due to mistakes, employee fraud, and …

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Wrapping Up Audio Data into Consumer Insights

14 Thursday Sep 2023

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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Marketing Analytics, Social and Mobile Marketing, Spotify, WPP

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In many cases, consumers worry about sharing too much of their personal data with digital conglomerates. But those concerns seem …

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Taylor Swift: Marketer Extraordinaire

12 Tuesday Sep 2023

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing

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AMC, Eras Tour, marketing, Taylor Swift

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Ever heard of Taylor Swift? How about The Eras Tour? These are, of course, silly questions. But for the purposes …

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The BRICS Acronym May Soon Be Getting Longer

07 Thursday Sep 2023

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Marketing Tidbits

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BRICS, global marketing, International Relations

The similarities that define the BRICS, including the growing economic strength and populations of the formerly underdeveloped nations of Brazil, Russia, India, China, and South Africa, sometimes appear to disguise the significant differences across these diverse countries. A recent summit of leaders of these countries has brought those differences into relief though, in the form of their diverse positions on the question of whether to expand to include other countries. Some of these possible new members include Argentina, Saudi Arabia, Indonesia, and Egypt, as well as Iran. In addressing these considerations and staking its preferred position, China has expressed a strong desire to invite new members, seemingly due to its preference to build the BRICS group into a counterpoint to the G7 forum of Western, more developed countries. But in contrast with China’s authoritarian government, India, the world’s largest democracy, hopes to maintain close, friendly ties with both its BRICS counterparts and powerful Western nations and markets. Russia is in a precarious positions, due to its warmongering, such that its prime minister was invited to the latest meeting only remotely, via video. In its determination to establish neutrality, South Africa recently sought to lead peace talks between Russia and Ukraine; its attitude toward the future of the BRICS similarly takes a neutral stance. Brazil appears focused more on the economic potential of the group, noting its ability to encourage other nations to grow and benefit their populations. It seems less interested in the BRICS as a geopolitical power. Although these questions might start to be addressed in coming months, and the group might expand, the bigger questions, involving how these disparate political, economic, and global markets choose to collaborate, remain pressing challenges for the future. 

Sources: David Pierson, Lynsey Chutel, Jack Nicas, Alex Travelli, and Paul Sonne, “The BRICS Club of Emerging Nations Debates Letting Others In,” The New York Times, August 21, 2023

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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