When iPad and iPhone owners updated their systems to iOS 7, they also transformed their devices into a new type …
Beckoning Consumers with the iBeacon: Apple’s Latest Move
09 Thursday Jan 2014
Category Archives: Chapter 03: Social and Mobile Marketing
Animating Sustainability: Chipotle’s Continuing Tradition of Animated Advertising
11 Monday Nov 2013
Tags
advertising, Chipotle, Coldplay, Fiona Apple, IMC, marketing, Willie Nelson
To get across its message about the importance of sustainable farming and foods produced more naturally, Chipotle has adopted a …
Banksy in New York: Defining Art, Creating a Market, and Establishing Entrepreneurship
08 Friday Nov 2013
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The street artist Banksy has remarkable name recognition, drawing international attention for his daring, controversial, and artistic graffiti that pops …
The Future of Mobile Privacy: There Isn’t Any
05 Tuesday Nov 2013
Cookies, those controversial electronic bookmarks that tell advertisers how consumers browse their sites, might not be controversial for much longer. …
Nielsen Seeks to Track Viewership, Regardless of the Media People Use to Watch
23 Wednesday Oct 2013
As television viewers have changed their practices—such that more and more people catch the latest shows on their tablets or …
Improv on “Late Night with Jimmy Fallon”—But Only During the Commercial Breaks
21 Monday Oct 2013
Tags
Facebook, Improv, It's Your Move After Dark, Late Night with Jimmy Fallon, Lexus, Saturday Night Live, social media, tumblr, twitter
Social media appears to have brought us full circle. In the early days of television, nearly all the advertisements were …
The Latest Fun with Facial Recognition
19 Saturday Oct 2013
Regardless of warnings by privacy experts, or even readers who have just discovered 1984, the latest examples of companies using …
When the Person Is the Brand: Talk Shows, Reality Television, and Individual Branding
15 Tuesday Oct 2013
When Kanye West appeared on the talk show hosted by Kris Jenner, he brought along pictures of his already famous …
Simplicity as a Strength, and as a Weakness: Twitter’s Advertising Formats and Plans for the Future
13 Sunday Oct 2013
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The overall strategy embraced by Twitter seems to follow the KISS principle: Keep it simple, stupid! The microblogging service provider …
Sephora’s Effective Paradox: Maintain Mobile Dominance by Relying on In-Store Prompts
10 Thursday Oct 2013
Some consumers rely on websites to reach their favorite retailers. Others like to head to the stores themselves to check …
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