McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …
Let Me Have a Mobile Order with a Side of Fries: McDonald’s Offers Freebies to Change Customer Habits
26 Wednesday Sep 2018
Category Archives: Chapter 03: Social and Mobile Marketing
Messaging App Snaps Up Advertisers with New Enhancements
18 Tuesday Sep 2018
To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
When Your Phone Is Listening to More than Your Voice: Alphonso’s Microphone Software and Data Collection Tactics
08 Thursday Feb 2018
Some of the games that consumers download come with something a little extra. They are loaded with software by a …
A Continuing Content Problem: How Facebook Is Dealing with the Issues Surrounding Automated Advertising
09 Thursday Nov 2017
We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …
Travel Agents or Marketing Firms? The Successful Approach of Booking Sites
26 Wednesday Jul 2017
Travelers getting ready to head out on their summer vacation need travel options, including airline tickets and car rentals, but …
Can Automated Advertising Programs Ever Understand Context? Google’s Content Challenge
27 Tuesday Jun 2017
Google is great at a lot of things, often due to its superlative technological prowess and creative innovations. But some …
The Pepsi Challenge: How Did Such a Tone-Deaf Advertisement Ever Get Approved?
13 Tuesday Jun 2017
Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …
Taking Ice Cream Viral: A Social Media Public Relations Effort in the Trump Years
12 Wednesday Apr 2017
In the current presidential administration, tweets are a prominent form of communication. The President’s criticisms of Nordstrom attracted substantial attention, …
For Snapchat, All Users Are Created Equal
27 Friday Jan 2017
Traditionally social networking sites work to form close relationships with famous and influential people, to help boost their membership and …
Finding Not Just New Ways to Advertise, But Also New Ways to Measure the Impact of Advertising, on Social Media
08 Tuesday Nov 2016
When users page through their Facebook feeds, rarely do they hear sound, unless they actively click to start the latest …
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