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Grewal Levy Marketing News

Grewal Levy Marketing News

Category Archives: Chapter 05: Analyzing the Marketing Environment

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To Catch up with the Times, Watch Companies Embrace Gender-Neutral Marketing

22 Friday Jul 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Marketing Environment, targeting

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Watchmakers are finally getting the memo that some men are partial to smaller watches decorated with diamonds, just like some …

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Flippy, CookRight, and the Other Robots Cooking Your Burgers and Making Your Coffee

08 Friday Jul 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing

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B2B Marketing, Marketing Environment, Robots

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When a robot makes your burger or coffee, do you leave a tip? This question is no longer hypothetical. Restaurants, …

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How Will Retailers Pass Inflation-Related Price Increases Along to Customers? Let Us Count the Ways

27 Wednesday Apr 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value

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Inflation, Marketing Environment, Pricing Concepts

Price hikes might not raise any eyebrows—or tighten any belts, really—when the economy is healthy, or when stimulus checks are …

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What Happens to the Global Fast Food Culture When McDonald’s Leaves a Country?

22 Tuesday Mar 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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global marketing, Marketing Environment, mcdonalds

For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …

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Why Warhammer?

03 Thursday Feb 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, warhammer

Imagine being tasked with marketing Warhammer 40,000. The game, with its odd name, is played on a tabletop, not online. …

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Both Despite and Because of the Environment, Consumers Are Spending

23 Tuesday Nov 2021

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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consumer spending, Marketing Environment

Disrupted supply chains mean a wide range of products are not readily available. Inflationary forces mean that even if products …

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Using Sponsorship to Stand for Something: A Telling Choice by Simone Biles

01 Tuesday Jun 2021

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Nike, Simone Biles

Arguably the greatest gymnast of all time, and objectively the most decorated one, Simone Biles has a powerful, international platform. …

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Jewels Fit for Royalty … and for Nerds: Technology Advances in the Luxury Jewelry Market

24 Monday May 2021

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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3D Printing, Developing New Products, jewelry, Marketing Environment

What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …

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Scanning the Growing Uses of QR Codes

08 Monday Mar 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, QR Codes, Social and Mobile Marketing

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Are they efficient or clunky and overengineered? Are they for purchases and commerce or for entertainment? Do they educate or …

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Targeting Diversity: Target’s Commitment to Change

30 Friday Oct 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

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BLM, Diversity, Marketing Environment, Retailing, Target

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With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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