How much is that television on the shopping website? Probably quite a bit less than it was last year, or …
Wait, Online Prices Are Actually Going … Down?!
22 Monday Aug 2022
Category Archives: Chapter 15: Strategic Pricing Concepts
Can Ads Save Netflix?
05 Tuesday Jul 2022
The end of the COVID-19 pandemic (or at least its transformation into something that we just sort of live with) …
Identifying the True Value of Products and Pricing Them Accordingly
17 Tuesday May 2022
The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …
Borrow a Pattern, Pay the Source: Can Strategic Pricing, Design, Marketing, and Value Assessments Save Endangered Wildlife?
09 Monday May 2022
For activists determined to protect and maintain threatened and endangered animal populations, creativity often is key. When existing methods stop …
Tiered Pricing by DoorDash
07 Monday Jun 2021
The COVID-19 pandemic has been a massive opportunity for some firms, including DoorDash, which grew to take over fully half …
Lowered Supply, Fluctuating Demand, and Vaccines: A Perfect Storm in the Rental Car Industry
20 Thursday May 2021
When travel stopped, due to the COVID-19 pandemic, rental car companies were saddled with a lot of inventory and not …
Even Though Retailers Don’t Want to, Offering Buy Now, Pay Later Options Appears Unavoidable
26 Monday Apr 2021
If given their choice, retailers would ask customers to pay with store-branded credit cards before any other option. Probably their …
How Far Can, and Should, Amazon Go to Keep Prime Subscribers?
24 Wednesday Mar 2021
It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …
The iPhone SE: The Moment When Apple Finally Began to Follow Conventional Pricing Models
16 Thursday Jul 2020
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For virtually all of its history, the iPhone has contradicted traditional predictions about how product prices develop over time. That …
A Radical Pricing Departure by Apple that Represents Its Adherence to the Same Strategy
09 Tuesday Jun 2020
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As a brand, Apple is innovative, creative, and cutting-edge. It is not cheap. For virtually all of its history, the …
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