Birkenstock is trying to be your favorite summer sandal, even if it has to shove all the other sandal-makers out …
Birkenstock Makes Comfortable Shoes, Uncomfortable Business Demands
21 Tuesday Jun 2022
Panera Sets a Bold, if Far-Off, Goal: Be ‘Climate Positive’ by 2050
15 Wednesday Jun 2022
Last October, McDonald’s announced a bold ambition: to reduce its greenhouse gas emissions by 36 percent by 2030 and to …
Marketing Tidbit: Will JC Penny be able to Lure back Customers?
13 Monday Jun 2022
Posted in Marketing Tidbits
Tags
Love the one you’re with, and when that doesn’t work … try to make the one who was once with …
The Company Formerly Known as Facebook Just Opened a Physical Store
09 Thursday Jun 2022
Feel like Facebook just isn’t taking up quite enough of your time anymore? It agrees. The company now known as …
Shein On, You Crazy Successful Cut-Price Online Clothing Company
07 Tuesday Jun 2022
Posted in Chapter 06: Consumer Behavior
Right now, the fast-fashion company Shein is selling a knot-shoulder, split-thigh, hologram slip dress for $13, and that’s one of …
In a Time of Historically Low Union Membership, Workers at Amazon, Starbucks, and Apple Are Organizing
01 Wednesday Jun 2022
Tags
Forty years ago, about one in five employed Americans belonged to a union. That number declined by about half—to 10.3 …
Is Being a “Meme Stock” Enough to Save Bed Bath & Beyond?
26 Thursday May 2022
Over the most recent ten quarters, Bed Bath & Beyond has failed to achieve its predicted revenue levels in seven …
Marketing Tidbit: How Walmart+ uses discounts to promote subscriptions
23 Monday May 2022
Posted in Marketing Tidbits
Tags
In what it widely assumed to be its response to Amazon Prime, Walmart introduced its Walmart+ subscription in 2020. The …
Oh Baby: The Formula Supply Chain Is Enough to Spark a Tantrum
19 Thursday May 2022
Posted in Chapter 16: Supply Chain Management
For certain segments of consumers (i.e., parents of very young children), baby formula is a clear necessity. They develop strong …
Identifying the True Value of Products and Pricing Them Accordingly
17 Tuesday May 2022
The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …
Grewal Levy Marketing News 