21 Friday May 2021
Posted in Marketing Tidbits
By registering as a church, despite acknowledging that the organization is nonreligious, the Genesis II Church of Healing sought to …
20 Thursday May 2021
When travel stopped, due to the COVID-19 pandemic, rental car companies were saddled with a lot of inventory and not …
18 Tuesday May 2021
Posted in Chapter 10: Marketing Research
Planes are getting smarter. That’s clearly a beneficial development, in that it means air travel is getting safer and more …
14 Friday May 2021
Even with all the resources in the world, there were some things that wealthy people could not access during the …
12 Wednesday May 2021
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During the COVID-19 pandemic, KFC was so conscious of people’s concerns about social distancing and the risk of spreading of …
10 Monday May 2021
Posted in Marketing Tidbits, Uncategorized
Advertisers work hard to avoid a situation in which their brand or marketing messages appear in close proximity with offensive, …
06 Thursday May 2021
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In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
04 Tuesday May 2021
Posted in Chapter 10: Marketing Research
Peter Drucker once famously proclaimed that, “if you can’t measure it, you can’t improve it.” Embracing that notion, The New …
30 Friday Apr 2021
Posted in Chapter 12: Developing New Products
Food is central not just to survival but to identity. People embrace comfort foods from their childhood, unique recipes from …
28 Wednesday Apr 2021
Posted in Marketing Tidbits
Noting that the tribe is the rightful owner of its own name, the current head of the Cherokee Nation formally …
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