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Grewal Levy Marketing News

Tag Archives: 7-eleven

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High-Tech Slurpees: The Technology Innovations Soon to Arrive in 7-11 Stores

12 Monday Nov 2018

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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7-eleven, apps, AR, Artificial reality, sports, technology

In an effort to stay ahead of the technology curve, 7-11 has added an advanced artificial reality (AR) element to …

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A New Product Misstep: Despite Its Popularity, Coca-Cola and 7-Eleven Yank the Diet Coke Slurpee

30 Wednesday Apr 2014

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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7-eleven, coca cola, Diet Coke Slurpee, Product Failure, Slurpee

The idea was innovative and compelling. The demand was clear, and consumers expressed great willingness to purchase the new item. …

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Wine in Convenience Stores

13 Friday Nov 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

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7-eleven, convenience store, rebranding

This gallery contains 1 photo.

When you cannot afford to eat out, you eat more at home. But a significant portion of the restaurant bill …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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