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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: AI

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Collaborations as Broad as its Product Assortment: P&G Turns to Various Partners to Enhance its AI Capabilities

06 Tuesday Feb 2024

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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AI, Artificial Intelligence, Strategic Partnerships

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Proctor & Gamble (P&G) maintains an enormous product assortment, which it classifies into ten product categories, like oral care, hair …

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The Taste of the Future, According to Coca-Cola and AI

12 Tuesday Dec 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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AI, Artificial Intelligence, Developing New Products, digital marketing, marketing, technology

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Robots might not be able to consume sugary, carbonated soda—think what it would do to their mechanics!—but that has not …

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Marketing Content to Content Marketers: The Growing Market for AI-Produced Material

31 Tuesday Jan 2023

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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AI, Artificial Intelligence, Machine-written

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There is a growing market for content, and accordingly, a growing range of sources for such valuable offerings. Although the …

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Vending Drinks, Gathering Big Data: How Coca-Cola Relies on Cutting-Edge Analytics to Develop New Drink Flavors

12 Wednesday Feb 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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AI, Big Data, coca cola, Marketing Environment, Vending Machines

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At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …

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Intel Inside AI: The Deep Learning, Artificial Intelligence Chip Being Developed in Collaboration with Facebook

08 Friday Dec 2017

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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AI, B2B Marketing, Facebook, Intel

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Recognizing an urgent and substantial need among its business clients, Intel Corporation is actively working with such familiar names as …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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