Potential Restaurant Innovations, as Revealed by Trademark Applications

04 Tuesday Nov 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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applebees, Developing New Products, mcdonalds, Product Branding

Observers with the time and inclination to comb through trademark or patent filings can uncover some interesting indications of where …

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The Neighborhood Just Got a Little Louder: Club Applebee’s Late Night Appeal

16 Sunday Sep 2012

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

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applebees, Services Marketing

The latest, biggest, new idea for the Applebee’s chain of restaurants did not come from its marketing research or R&D …

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One Brand with a Local Feel

08 Tuesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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applebees, brand, Facebook, social media

Applebee’s has always tried to be true to its “Eating good in the neighborhood,” tagline by maintaining a local focus …

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