Gallery BMW’s Olympic Sponsorship: Moving Beyond the Backstage and Onto the Course 11 Tuesday Feb 2014 Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions ≈ Leave a comment Tags2014, BMW, olympics, Sochi This gallery contains 1 photo. For many sponsors of the Olympics or the teams competing in them, the deal is pretty straightforward: The company provides … Continue reading →
Gallery BMW’s Mini Olympic Rule Bending 14 Friday Sep 2012 Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics ≈ 3 Comments TagsBMW, ethics, london, marketing, olympics This gallery contains 1 photo. The Olympic Games maintains stringent standards, not just about which athletes are qualified to compete, but also with regard to … Continue reading →