Consumers Love Breakfast. McDonald’s Corporate Loves New Revenue. So What’s the Franchisees’ Problem?

18 Wednesday Nov 2015

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management

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breakfast, Channel Management, mcdonalds

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The arrival of all-day breakfast at McDonald’s seemed a little like a no-brainer. For literally decades, consumers had complained about …

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A Key Motivation for Waking Teens Early on Weekends Disappears: McDonald’s Hints at Breakfast All Day

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 10: Marketing Research, Chapter 12: Developing New Products

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breakfast, Marketing Research, mcdonalds, Teens

Once upon a time, McDonald’s did not offer any breakfast: no pancakes, no links, no nothing. Then in 1973, it …

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Cereal Company Targets Men

28 Saturday Mar 2009

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications

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advertising campaign, breakfast, cereal, grape nuts, men, webisode

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In the fiercely competitive ready-to-eat breakfast cereal category, Kellogg’s and General Mills are the two largest players. Yet Grape Nuts, …

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