So, Where Do You Attend College? Measuring the Value of University Education

25 Thursday Apr 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 14: Pricing Concepts for Establishing Value

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College, Education, marketing, price

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Readers of our textbook and the related blog posts know—perhaps better than anyone else—the extraordinary challenge associated with choosing where …

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