A Budget Gamble by Procter & Gamble

18 Saturday Aug 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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consumer goods, digital marketing, market share, marketing, Procter & Gamble

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Cutting a budget is never easy—just ask the U.S. Congress. But in the past five years, Proctor & Gamble (P&G) …

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