The announcement from Facebook that it would be shifting to focus more on interpersonal messaging capabilities, rather than wider news …
Can Marketers Get Their Messages out Through Facebook Messenger?
22 Monday Apr 2019
Tag Archives: Facebook strategy
Do Users Know What They Are Sharing with Facebook, and Do They Care?
07 Thursday Mar 2019
Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
Connecting Uganda: Are Facebook’s Efforts Socially Responsible or Strategically Smart? Or Both?
06 Thursday Dec 2018
Posted in Chapter 08: Global Marketing
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Uganda, located in East Africa, is a notoriously poor and challenged nation. But today, it also hosts approximately 500 miles …
Macy’s Makes Social Media Its Home for Forward Thinking
01 Tuesday May 2012
When Facebook first introduced its new Page format, many users balked, complaining about having to reformat all their posts. But …
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