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Tag Archives: fair trade

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Defining a Marketing Strategy Based on Fair Treatment: The Influence of Fair Trade Labels

11 Friday Sep 2015

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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fair trade, Marketing Ethics

The Fair Trade label is pretty familiar to most grocery shoppers, highlighting coffee that is harvested in ways that are …

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Whole Foods in London

23 Saturday Jun 2007

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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eating healthy, fair trade, food, green, green revolution, health, london, organic, UK, Whole Foods

When Whole Foods opened its first international store in London, England, the Britons were surprisingly welcoming to the giant American, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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