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Tag Archives: family dollar

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If Discount Stores Are Doing So Well, Why Is Dollar Tree Closing So Many Locations? 

14 Tuesday May 2024

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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discount stores, family dollar, loyalty, profitability

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Dollar Tree, which owns the Family Dollar chain of discount stores, along with its own namesake stores, has posted a …

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A Dollar + A Dollar: Does a Merger Equal More or Less than It Promises?

27 Monday Oct 2014

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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dollar general, family dollar, Retailing, Strategic Pricing

This gallery contains 2 photos.

When Dollar General offered to merge with Family Dollar, the monetary values involved were a lot higher than what customers …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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