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Grewal Levy Marketing News

Tag Archives: Google Analytics

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Google Search Insights: A New Source of Data

05 Tuesday Jan 2016

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research

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Google Analytics, Marketing Research

To help retailers determine which products consumers are most interested in at that particular moment and in a specific location, …

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Improving Search by Penalizing Negative SEO

09 Sunday Mar 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

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digital marketing, Expedia, Google +, Google Analytics, Marketing Ethics, RapGenius, SEO

Companies that seek to get their websites featured prominently on search engines such as Google and Bing turn to well-known …

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Google Analytics Promises Magic to Movie Studios: The Ability to Predict Performance, Weeks Prior to Opening

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 10: Marketing Research

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Box Office Performance, Box Office Sales, Cineplex, Google Analytics, market research, Movie, Opening Weekend

When a lot of movie watchers search for the trailer for a film in the month before the movie opens, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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