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Tag Archives: greenwashing

From Greenwashing to Green Hushing: Strategic Approaches to Communicating About Sustainability Efforts

20 Tuesday Feb 2024

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

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communication, CSR, greenwashing, sustainability

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When it comes to communicating about their environmental initiatives, societal trends appear to be following a pendulum, and the constant …

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Sustainability in the Supply Chain

20 Tuesday Apr 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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green, greenwashing, puma, sustainability

More than a decade ago, Puma launched a social and environmental sustainability campaign that included several green initiatives. The company’s …

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Luxury Brands Care Too

29 Wednesday Jul 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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green, greenwashing, luxury brand

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According to a 2007 study by the World Wildlife Foundation, luxury goods businesses were the most out of touch with …

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Archived Articles by Chapter

Chapter 01: Overview of Marketing (81)
Chapter 02: Developing Marketing Strategies (152)
Chapter 03: Social and Mobile Marketing (174)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
Chapter 05: Analyzing the Marketing Environment (243)
Chapter 06: Consumer Behavior (203)
Chapter 07: Business-to-Business Marketing (91)
Chapter 08: Global Marketing (129)
Chapter 09: Segmentation, Targeting and Positioning (164)
Chapter 10: Marketing Research (109)
Chapter 11: Product Branding and Packaging Decisions (224)
Chapter 12: Developing New Products (197)
Chapter 13: Services: The Intangible Product (158)
Chapter 14: Pricing Concepts for Establishing Value (105)
Chapter 15: Strategic Pricing Concepts (109)
Chapter 16: Supply Chain Management (124)
Chapter 17: Retailing and Multichannel Marketing (222)
Chapter 18: Integrated Marketing Communications (172)
Chapter 19: Advertising, Public Relations and Sales Promotions (203)
Chapter 20: Personal Selling and Sales Management (65)
Marketing Tidbits (49)
Uncategorized (17)

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