Completing the Last Mile: How Changing Customer Demands Require Changes to Delivery Services

16 Friday Feb 2018

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

consumer behavior, fedex, IMC, ups, USPS

In the past, delivery services such as FedEx and UPS, and even the U.S. Postal Service (USPS), earned most of …

Continue reading →

Animating Sustainability: Chipotle’s Continuing Tradition of Animated Advertising

11 Monday Nov 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

advertising, Chipotle, Coldplay, Fiona Apple, IMC, marketing, Willie Nelson

To get across its message about the importance of sustainable farming and foods produced more naturally, Chipotle has adopted a …

Continue reading →