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Like Pumpkin and Chocolate Sauce for Your Fries? McDonald’s Might Be Able to Help with That

22 Monday Oct 2018

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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fast food, international, localization, mcdonalds, Menu, new product

As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
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  • Chapter 05: Analyzing the Marketing Environment (243)
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  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
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  • Chapter 20: Personal Selling and Sales Management (65)
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