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Tag Archives: My Macys

Gallery

Personalization: My My—My Macy’s

14 Monday Feb 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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localization, Macy's, My Macys, personalization, retailers, targeting

In the movie classic Miracle on 34th Street, perhaps the biggest surprise was when Kris Kringle put Macy’s customers’ needs …

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Gallery

My Macy’s Goes Nationwide

30 Thursday Jul 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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localization, Macy's, may co, merger, My Macys, mymacys

 In 2005, Macy’s acquired the May Co. department stores and transformed its many different brands into one Macy’s nationwide. The …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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