Subscribing to Your Daily Caffeine Fix: A New Pricing Model from Panera

01 Friday May 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 15: Strategic Pricing Concepts

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consumer behavior, Panera, Strategic Pricing, Subscription Box

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In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …

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Suck It Out or Waft It In: The Careful Balance of Scent Marketing for Various Retail Designs

15 Tuesday Jul 2014

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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Cinnabon, Lush, Panera, Scent Marketing, Starbucks

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Cinnabon and Panera want more. Lush Fresh Homemade Cosmetics want less. And Starbucks wants only a particular kind. In this …

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