• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Panera

Gallery

Subscribing to Your Daily Caffeine Fix: A New Pricing Model from Panera

01 Friday May 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 15: Strategic Pricing Concepts

≈ Leave a comment

Tags

consumer behavior, Panera, Strategic Pricing, Subscription Box

In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …

Continue reading →

Gallery

Suck It Out or Waft It In: The Careful Balance of Scent Marketing for Various Retail Designs

15 Tuesday Jul 2014

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

Cinnabon, Lush, Panera, Scent Marketing, Starbucks

Cinnabon and Panera want more. Lush Fresh Homemade Cosmetics want less. And Starbucks wants only a particular kind. In this …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 353,313 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

Tags

advertising AI Amazon Analytics apple Artificial Intelligence B2B Marketing brand branding China coca cola Conscious Marketing consumer behavior data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Subscribe Subscribed
    • Grewal Levy Marketing News
      • Join 546 other subscribers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...