Tag Archives: Philadelphia

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A Papal Visit as a Marketing Opportunity: How Two U.S. Cities, and their Souvenir Vendors, Are Preparing for Pope Francis

29 Tuesday Sep 2015

Posted by in Chapter 05: Analyzing the Marketing Environment

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In the first papal visit to the United States in decades, Pope Francis will tour two U.S. cities this fall: …

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How FreshDirect Uses Data Analytics to Grow and Developed Specialized Customer Solutions

12 Thursday Mar 2015

Posted by in Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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FreshDirect started out in Manhattan in 2002. When it decided to expand its operations, it has a lot of options. …

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A Bagel, Some Lox, and … Bacon Schmear? Philadelphia’s Creative New Cream Cheese Flavors

17 Monday Nov 2014

Posted by in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions

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Once, there was just plain cream cheese that came in blocks. Then came along plastic tubs, lower fat varieties, and …

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A Philly Favorite Comes Back to Its Chewing Roots

05 Monday Nov 2012

Posted by in Chapter 01: Overview of Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 16: Supply Chain Management, Chapter 19: Advertising, Public Relations and Sales Promotions

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It sounds like the plotline from an old movie: Small town player gets introduced to the big movers, changes her …

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