15 Wednesday Oct 2014
The strategy Coca-Cola has adopted for its new Life brand of carbonated beverage may seem somewhat unconventional. The soda already …
13 Monday Oct 2014
Imagine a business traveler based in Seattle with a huge client in New York City. Needing to make a visit …
24 Sunday Mar 2013
Tags
Gun Sponsorship, marketing, Marketing Environment, Marketing Ethics, Nascar, NRA, Positioning, segmentation, targeting
In signing a sponsorship contract with the National Rifle Association (NRA), the organizers of the Texas 500 at the Texas …
19 Tuesday Feb 2013
In a nearly $1 billion initiative, Disney plans to roll out a massive new system in all its parks that …
21 Wednesday Nov 2012
Every year, millions of Americans wait impatiently for Girl Scout cookie time (and then find themselves wondering, “Did I really …
20 Tuesday Nov 2012
When adolescent boys and teens snack, they often focus on just a few items, including beef jerky, as packaged in …
01 Thursday Nov 2012
Tags
integrated marketing communications, Marketing Environment, Nine West, Positioning, segmentation, Web Channel
Imagine a channel on which you could watch the following shows: You’ve Been Prom’d, which describes the makeovers of high …
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