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Tag Archives: price

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Lululemon’s Viral Dress Earns Mixed Reactions

18 Thursday Dec 2025

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value, Marketing Tidbits

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competition, dress, expensive, price

Have millennials lived long enough to see trends that they grew up with fall out of fashion, and then come …

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Well Read: Assouline Makes Luxury Books

01 Tuesday Jul 2025

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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assouline, books, luxury, price, status

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If, as the old saying goes, “money talks and wealth whispers,” then what are the books published by Assouline doing? …

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Hold the Phone: Apple Unveils the iPhone 16e

22 Thursday May 2025

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts

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apple, Budget, iphone, price

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The introduction of a newer, upgraded consumer technology product, like the iPhone, almost invariably means the introduction of a new, …

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Has Price Inflation Reached Consumers’ Breaking Point?

09 Tuesday Apr 2024

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 15: Strategic Pricing Concepts

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Inflation, price, pricing

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When is enough enough? When it comes to price increases in the current economy, it might be today, as consumers …

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Continued, Global Price Inflation and the Implications for Branded and Private-Label Retailing

02 Tuesday Apr 2024

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 15: Strategic Pricing Concepts

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brand products, Inflation, price, pricing, Private label, Retailing

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Global-level shocks, including not just the pandemic but also extreme planetary weather conditions and international wars and conflicts, continue to …

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Can Lots of Lobster Claws Release Red Lobster from its Pricing Pinch?    

21 Thursday Mar 2024

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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Tags

price, promotion, Red Lobster

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We previously talked about the pricing implications when Red Lobster decided to make its deeply popular “Endless Shrimp” promotion into …

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So, Where Do You Attend College? Measuring the Value of University Education

25 Thursday Apr 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 14: Pricing Concepts for Establishing Value

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College, Education, marketing, price

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Readers of our textbook and the related blog posts know—perhaps better than anyone else—the extraordinary challenge associated with choosing where …

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Commodity Prices Affect Everyone

15 Saturday Jan 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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commodity, food, price, retailers

Finally, retailers are seeing some sales increases, suggesting perhaps that the worst of the modern recession is over. But let’s …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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