When concerts, among other large gatherings, became impossible due to COVID-19, consumers still sought entertainment and a means to connect …
New Concert Streaming and Sponsoring Opportunities: The Example of BeApp and Coke
11 Thursday Jun 2020
Tag Archives: Social and Mobile Marketing
Should Social Media Pay News Sources for Linked Content? Australia Says Yes
05 Friday Jun 2020
Digital media is more often criticized for spreading false or inaccurate information, rather than dispensing well-researched, hard-hitting journalism. But when …
When Regulations and Marketing Strategies Align: Direct-to-Consumer Drug Sales on Social Media
05 Tuesday May 2020
The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …
Marketing Your TikTok Account by … Sleeping?
29 Wednesday Apr 2020
Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …
Getting to Gamers: In-Game Marketing and Sponsorship Options
30 Thursday Jan 2020
What television was to previous generations of consumers, it appears gaming is to today’s buyers. Notably, among men younger than …
In Reviews, 5 Stars Might Not Be the Best Rating: Gauging Accuracy and Fraud on Review Sites
08 Wednesday Jan 2020
When users seek out reviews, such as on the platforms provided by Amazon, Yelp, TripAdvisor, and other familiar sources, they …
Let Me Have a Mobile Order with a Side of Fries: McDonald’s Offers Freebies to Change Customer Habits
26 Wednesday Sep 2018
McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …
Messaging App Snaps Up Advertisers with New Enhancements
18 Tuesday Sep 2018
To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
When Your Phone Is Listening to More than Your Voice: Alphonso’s Microphone Software and Data Collection Tactics
08 Thursday Feb 2018
Some of the games that consumers download come with something a little extra. They are loaded with software by a …
A Continuing Content Problem: How Facebook Is Dealing with the Issues Surrounding Automated Advertising
09 Thursday Nov 2017
We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …
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