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Tag Archives: Strategic Pricing

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Even Though Retailers Don’t Want to, Offering Buy Now, Pay Later Options Appears Unavoidable

26 Monday Apr 2021

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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Buy Now Pay Later, Strategic Pricing

If given their choice, retailers would ask customers to pay with store-branded credit cards before any other option. Probably their …

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The iPhone SE: The Moment When Apple Finally Began to Follow Conventional Pricing Models

16 Thursday Jul 2020

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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apple, iPhone SE, Strategic Pricing

For virtually all of its history, the iPhone has contradicted traditional predictions about how product prices develop over time. That …

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A Radical Pricing Departure by Apple that Represents Its Adherence to the Same Strategy

09 Tuesday Jun 2020

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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AirPods, apple, Strategic Pricing

As a brand, Apple is innovative, creative, and cutting-edge. It is not cheap. For virtually all of its history, the …

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Subscribing to Your Daily Caffeine Fix: A New Pricing Model from Panera

01 Friday May 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 15: Strategic Pricing Concepts

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consumer behavior, Panera, Strategic Pricing, Subscription Box

In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …

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Should the Price of Prescriptions Depend on Your Nationality? Because It Currently Does

05 Wednesday Feb 2020

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 15: Strategic Pricing Concepts

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global marketing, Strategic Pricing

Global reports track various indicators of economic health; one of them undertakes an assessment of the cost for people to …

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New Advertising Information about Prescription Drugs: Their Prices!

01 Monday Jul 2019

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertisements, Prescriptions, Strategic Pricing

Televised advertisements for prescription drugs provide a lot of information: the conditions they are designed to treat, the methods for …

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The Shelf of the Future Is Here: Kroger Edge and the Arrival of Digital Shelf Tags

12 Monday Feb 2018

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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kroger, Retailing, Strategic Pricing

In more than 200 Kroger stores across the nation, consumers soon will see a different type of display. Rather than …

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A Price Cut or a Competitive Marketing Tactic? Amazon’s Price Drop at Whole Foods Is Both

12 Thursday Oct 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 15: Strategic Pricing Concepts

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Amazon, Marketing Strategy, Strategic Pricing, Whole Foods

When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …

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The Ethylene Market Gives a Clear Example of Supply and Demand in the Aftermath of Hurricane Harvey

10 Tuesday Oct 2017

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management

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Hurricane Harvey, Strategic Pricing, supply chain

The effects of Hurricane Harvey are unprecedented, and that description applies to markets as well. For example, the devastating storm …

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Tough Decisions at Tiffany & Co.: What Makes a Luxury Brand a Luxury?

04 Wednesday Oct 2017

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 15: Strategic Pricing Concepts

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branding, Strategic Pricing, Tiffany & Co

The recent leadership changes at Tiffany & Co., the jewelry line known for its signature blue boxes, are symbolic of …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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