Citing a More Distant Past to Help Consumers Forget Recent Events: Volkswagen’s Nostalgic Advertising Campaign

14 Thursday Dec 2017

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Volkswagen

The history of Volkswagen (VW) features notable images and events, both positive and negative. Although its image and brand personality …

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Volkswagen Tries to Put Emission Woes Behind as It Vows to “Think New”

15 Wednesday Mar 2017

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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branding, Public Relations, Volkswagen

Is it possible for Volkswagen to come back from the emissions cheating scandal and resulting betrayal of consumer trust? The …

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How a Faulty Gearbox Changed Volkswagen’s Entire Approach to China

09 Thursday Oct 2014

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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China, ethics, global marketing, marketing strategies, Volkswagen

When China’s central television agency CCTV revealed in an expose that Volkswagen cars being sold in the country contained faulty …

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