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White Stripes, On and Off the Field: Patrick Mahomes as the Face of Adidas

28 Tuesday Jan 2025

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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adidas, football, kansas city, Patrick mahomes, super bowl

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After he led the Kansas City Chiefs to another Super Bowl victory, NFL quarterback Patrick Mahomes dominated headlines. He simultaneously …

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Everything’s Totally Not Gucci: Kering Faces Financial Pressure

23 Thursday Jan 2025

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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branding, gucci, kering

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Gucci has long been known for its artistic flair and bold, eye-catching luxury products in a variety of colors. But …

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Good Timing: Tissot Markets to a Younger Audience

23 Thursday Jan 2025

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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targetting, tissot

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Watches are coming back into fashion, with Gen Z reportedly buying more frequently, and spending higher amounts, than their Millennial …

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Nama’stay in Fashion: Lululemon Faces Increased Competitios

21 Tuesday Jan 2025

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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brand, competition, lululemon

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The athleisure movement of the early aughts arguably reached its peak around the mid-2010s, when sleeker workout styles became acceptable …

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Wake Up and Smell the Lawsuit: Keurig Sued Over Inaccurate Recycling Claims

14 Tuesday Jan 2025

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Fresh coffee. It’s a staple of most morning routines. And as households become increasingly busy, trying to juggle the demands …

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Out of this World: Amazon Sends Satellites to Orbit

09 Thursday Jan 2025

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product

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internet, spacex

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Imagine if you never had to worry about internet connectivity, if signals were readily available everywhere you went on the …

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The Billionaire Girls Club: Rare Beauty Pushes Selena Gomez Over the Mark

07 Tuesday Jan 2025

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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billionaire, Selena gomez

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Many of today’s younger generations fell in love with Selena Gomez following her turn as Alex Russo on Disney’s Wizards of …

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Free for All: Exploring the “Freemium” Pricing Model

19 Thursday Dec 2024

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts

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add-ons, freemium, pricing

Ever since the emergence of early innovations, such as layaway and “buy two, get one free” pricing models, retailers have …

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Turning Up the Heat: Haidilao Expands Overseas

17 Tuesday Dec 2024

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning

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China, global expansion, hotpot

When the days grow shorter and the weather turns cold, soups and stews seem to be a staple in every …

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A Home Run for Brands? MLB Allows Advertisements on Uniforms

12 Thursday Dec 2024

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications

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baseball, jerseys, sponsors

Nearly anything and everything can sport advertising these days, including professional sports. Brands can access millions of views, and hours …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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