All In: How a Marketing Victory for Nike Might Be a Win for adidas

03 Thursday Oct 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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adidas, backfire, dfb, Germany, Nike

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Nike and adidas have been locked in a very public rivalry, ever since sportswear became profitable. A shocking headline recently …

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Making Ends Meet: Are Wage Increases Bad for the Food Delivery Business?

01 Tuesday Oct 2024

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts

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delivery, food, salary, wages

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It may be a rich person’s world, but there are still things that governments can do to enhance the balance. …

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The Smell Test: Exploring the Recent Popularity of Full Body Deodorant

26 Thursday Sep 2024

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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deo, deodorant, popular, trend

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For the past several years, the summer months have been brutally hot and humid. Multiple U.S. cities have chalked up …

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Coming Apart at the Seams: Christian Dior Faces Reputational Damage

24 Tuesday Sep 2024

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management

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break, dior, quality

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When Jennifer Lawrence accepted her Academy Award for Best Actress in 2013, she tripped and fell on her way up …

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Fast Retailing Group Maintains Impressive Pace with Expanding Global Footprint

19 Thursday Sep 2024

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 18: Integrated Marketing Communications

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business, fashion, fast fashion, Fast Retailing, growth, GU, marketing, Retail, shopping, uniqlo

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Fast Retailing, the parent company of popular brands like Uniqlo and GU, has shown impressive financial growth in the first …

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Riding the Hog: Harley-Davidson’s Marketing Strategies

17 Tuesday Sep 2024

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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bike, biker, davidson, harley, motorcycle

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The premiere of the 2024 movie The Bikeriders represents yet another example of motorcycle culture entering the cinematic mainstream. From The Wild One (1953) to Easy …

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Starbucks Implements Reusable Cups Pilot Project

12 Thursday Sep 2024

Posted by Grewal Levy Marketing in Marketing Tidbits

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cups, reusable, Starbucks, sustainability

Starbucks keeps expanding its experiments with sustainable packaging (for a previous iteration, see the September 2023 abstract, “Reusable Cups that …

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