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Nike and adidas have been locked in a very public rivalry, ever since sportswear became profitable. A shocking headline recently …
All In: How a Marketing Victory for Nike Might Be a Win for adidas
03 Thursday Oct 2024
Category Archives: Chapter 06: Consumer Behavior
The Smell Test: Exploring the Recent Popularity of Full Body Deodorant
26 Thursday Sep 2024
It’s the End of the World as We Know It: Monetizing the Doomsday Economy
06 Tuesday Aug 2024
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The world was supposed to end in 2020. And 2019. And 2018. And before that, 2017. There was a date …
Bundling Up: Assessing the Efficacy of Bundling Strategies for Streaming Platforms
16 Tuesday Jul 2024
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Faced with vastly increasing numbers of streaming services, together with the ubiquitous presence of social media, conventional entertainment studios are …
Lovin’ It or Hatin’ It: How McDonald’s Recovered from the Criticisms of Super Size Me
02 Tuesday Jul 2024
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The documentary Super Size Me, released 20 years ago, highlighted the health implications of fast food. The late Morgan Spurlock (1970–2024) …
Stressed, Obsessed, and Well-Dressed: Solutions to Influencer Fatigue
11 Tuesday Jun 2024
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A few years out from the pandemic, some of the stresses it evoked have diminished; we can go out to …
Got It in the Bag: Trader Joe’s Tote Bags Are the Latest Consumer Trend
21 Tuesday May 2024
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If you’ve been on the internet lately, you might have noticed a particular tote bag making the rounds on social …
Can Electric Trucks Tow a Snowmobile? Frustrations with the F-150 Lightning
19 Tuesday Mar 2024
A Fight Worthy of the NHL: The Stanley Cup as the Latest Consumer Craze
12 Tuesday Mar 2024
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Why do trends start? For example, why were thousands of momfluencers and watertok creators waiting in line for hours, and …
A Wrinkle in Segmentation: The SephoraKids
29 Thursday Feb 2024
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A conventional segmentation approach for skincare and beauty brands relies on consumers’ current needs. People with dry skin get targeted …
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