In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …
The Secret to Nissan’s Success: Fleet Sales
26 Monday Feb 2018
Category Archives: Chapter 07: Business-to-Business Marketing
Marketing Human Resources: The Growing Market for Outsourced Workers
22 Thursday Feb 2018
The most recent listing of the largest companies in the world reveals a notable trend: A full quarter (or 5 …
Intel Inside AI: The Deep Learning, Artificial Intelligence Chip Being Developed in Collaboration with Facebook
08 Friday Dec 2017
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Recognizing an urgent and substantial need among its business clients, Intel Corporation is actively working with such familiar names as …
New Audits for Google’s YouTube Keeps Advertisers Happy
18 Tuesday Apr 2017
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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …
Advertising Industry “Likes” Changes Coming to Facebook
14 Friday Apr 2017
Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
Exposure Alone Won’t Pay the Bills: The Revenue Concerns Affecting Instagram Stories
23 Thursday Mar 2017
Instagram Stories are a hit for retailers and publishers seeking brand exposure. The advertisements, which run as either a 15-second …
To Block or Not to Block: The Competing and Compelling Interests of Advertisers, Users, and Facebook
26 Monday Sep 2016
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Facebook is, obviously, a social media site. But it also is an advertising platform that links advertisers to consumers, and …
What Isn’t Intel Inside?
18 Thursday Aug 2016
As one of the best examples of a successful branding effort, Intel created awareness and familiarity with its “Intel Inside” …
Snapchat as an Advertising and Content Platform: The Latest Experiments in Television
01 Friday Jul 2016
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B2B Marketing, Integrated Marketing Communication, Snapchat, Social and Mobile Marketing, television
When Snapchat seeks new business, it promises advertisers and corporate users that it is the social media channel that is …
Defining Dangerous Advertising: Google Bans Financial Products that May Do More Harm than Good
27 Monday Jun 2016
Google’s company motto is well known: “Don’t be evil.” In the ongoing discussion about what that means, the search engine …
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