At one time, the local mall was the site for not just shopping but also socializing. Today though, customers spend …
Shopping Center Engagement
02 Sunday Oct 2011
Category Archives: Chapter 10: Marketing Research
It’s What’s on the Outside that Counts: The Importance of Packages
05 Tuesday Jul 2011
In stores, customers spend just 3 to 10 seconds standing in front of products as they decide whether to buy …
The Beauty of Multichannel Shoppers
05 Tuesday Jul 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
By integrating their websites with their brick-and-mortar stores, retailers such as Best Buy and Walmart enable customers to pick up …
Threadless: The Platform for Artists
05 Tuesday Jul 2011
In the practice known as crowdsourcing, a company obtains ideas and content from a large group of people—a practice that …
The Making of Godiva Gems: From Luxury & Expensive to Fast Casual
05 Tuesday Jul 2011
“Godiva Gems and Communispace for B2C Listening,” Communispace, 2010. Faced with a severe economic downturn, the luxury chocolatier Godiva set …
Who Makes the Buying Decisions?
06 Monday Jun 2011
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A recent study in Australia suggests that men would purchase more at grocery stores if there were more gender specific …
How Many Toothpastes Can a Mouth Hold?
07 Thursday Apr 2011
How many types of toothpaste do we need? Most consumer product manufacturers introduce a multitude of minor details to differentiate …
Customer Analytics: It’s All in the Implementation
07 Thursday Apr 2011
Good, better, best. This motivational phrase is familiar not just to children but to employees reand managers alike. But retailers …
Sam’s Club: Smarter Discounts
22 Tuesday Feb 2011
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When they purchase a membership in Sam’s Club’s eValues program, customers receive customized, targeted offers from the retailer. These “smart” …
Entertaining Retailing
29 Saturday Jan 2011
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For many people, navigating the New York City subway system blindfolded might be easier than getting out of IKEA once …
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