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Category Archives: Chapter 14: Pricing Concepts for Establishing Value

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Lululemon’s Viral Dress Earns Mixed Reactions

18 Thursday Dec 2025

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value, Marketing Tidbits

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competition, dress, expensive, price

Have millennials lived long enough to see trends that they grew up with fall out of fashion, and then come …

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Coming Apart at the Seams: Christian Dior Faces Reputational Damage

24 Tuesday Sep 2024

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management

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break, dior, quality

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When Jennifer Lawrence accepted her Academy Award for Best Actress in 2013, she tripped and fell on her way up …

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Got It in the Bag: Trader Joe’s Tote Bags Are the Latest Consumer Trend

21 Tuesday May 2024

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 14: Pricing Concepts for Establishing Value

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hype, resell, tote bag, Trader Joe's

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If you’ve been on the internet lately, you might have noticed a particular tote bag making the rounds on social …

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Can Lots of Lobster Claws Release Red Lobster from its Pricing Pinch?    

21 Thursday Mar 2024

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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price, promotion, Red Lobster

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We previously talked about the pricing implications when Red Lobster decided to make its deeply popular “Endless Shrimp” promotion into …

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What If the Pricing Promotion Is Too Popular? Ask Red Lobster

19 Tuesday Dec 2023

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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all you can eat, marketing, pricing, promotion, Red Lobster, seafood

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By pricing popular items at very low levels, retailers might succeed in enticing consumers into their stores, where they tend …

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Girl Scout Cookies Are More Expensive than Ever

19 Thursday Oct 2023

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value, Marketing Tidbits

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Girl Scout Cookies, Marketing Tidbits, Pricing Concepts for Establising Value

Every year, thousands of consumers set aside a little extra money so that they can grab a box (or two, or five) of Girl Scout cookies from local young vendors who might ring their doorbell or set up tables outside their local grocery store. That budget will need to get a little bigger this year though, as many of the 11 regional Girl Scout Councils (each of which sets prices for the beloved treats) have raised the per box price from $5 to $6. In recent years, a few popular cookies, like S’mores, already required the higher price point, but now, all boxes will demand the higher price. The shift reflects national and global trends, including increased production, material, and shipping costs. The last price increase, from $4 to $5, happened around 2015. But even with these reasonable explanations for higher prices, Girl Scout leaders might worry that consumers will refuse to shell out more money for cookies. Or perhaps not; when the organization introduced Raspberry Rallies, a limited-edition raspberry-flavored version of its Thin Mints last year, it sold out completely, sparking bidding wars on resale sites. For fans who cannot wait for Girl Scout cookie season, an extra dollar for a box full of happiness might not make much of a difference. 

Sources: Danielle Wiener-Bronner, “Girl Scout Cookies Are Coming Back, and Prices Are Going Up,” CNN, September 28, 2023

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Dynamic (Food) Pricing as an Environmental Initiative

17 Thursday Aug 2023

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value, Uncategorized

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Dynamic Pricing, Food waste, Pricing Concepts, sustainability

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Everybody hates food waste. It creates unnecessary costs for producers, retailers, and consumers, and it has deeply detrimental impacts on …

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New Cars Are Too Expensive for Most Buyers. But Then Again, So Are Used Cars. Where Does the Road Lead?

11 Tuesday Jul 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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New Cars, pricing, supply chain, used cars

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In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 …

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Get on the Bus, Gus—for a Luxury Ride!

04 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value

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Jet, Luxury bus, Napaway

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The United States is not, historically, a bus-loving country. Its individualistic consumers love having their own cars, or at least …

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Paying More or Less for Pizza, Depending on the Time of Day: Can Dynamic Pricing Work for Restaurants?

24 Tuesday Jan 2023

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 14: Pricing Concepts for Establishing Value

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Dynamic Pricing, Marketing Research, Pricing Concepts for Establishing Value, restaurants

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Late at night, after a concert or party or other social event, have you ever thought to yourself, “I would …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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