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Grewal Levy Marketing News

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Holy Guacamole: Tesco Tattoos Avocados to Reduce Food Waste

03 Tuesday Sep 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Tags

fashion, Shein, waste

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Millennials have been credited with revitalizing the popularity of avocado—whether inserted into sushi rolls, mashed on toast, or added to …

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Cleaning Up Its Act: Shein Addresses Fast Fashion Waste

27 Tuesday Aug 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

fashion, Shein, waste

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Cheaper than stores and trendier than Amazon, fast fashion has plenty of benefits. The world’s largest fast fashion retailer Shein …

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No Good Deed? Tesco Faces Criticism for Donation Policy Changes

20 Tuesday Aug 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Charity, CSR, donation, policy

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Aesop once said, “No act of kindness, no matter how small, is ever wasted.” It’s a noble sentiment, one that …

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Let’s Get “Phygital”: A New Form of Omnichannel Marketing

15 Thursday Aug 2024

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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digital, phygital, physical

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From podcasts to infomercials, glamping to motels, the retail world seems to love inventing new products, then describing them by …

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Every Trick in the Book: Exploring the Success of BookTok

13 Tuesday Aug 2024

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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authors, books, Influencers, TikTok

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A lot of influencer marketing comes from people engaged with topics of broad interest, like fashion, travel, cosmetics, fitness, and …

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It’s the End of the World as We Know It: Monetizing the Doomsday Economy

06 Tuesday Aug 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products

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bunker, doom, vault

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The world was supposed to end in 2020. And 2019. And 2018. And before that, 2017. There was a date …

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Instant Classics: Exploring AirBnb’s New “Icons” Stays

30 Tuesday Jul 2024

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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Airbnb, viral

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AirBnb has embraced an ethos of bigger is better in its recent introduction of a new category of unusual stays that leverage …

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Lost in the Maze: Why Retailers Select Certain Store Layouts

23 Tuesday Jul 2024

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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IKEA, maze, store layout

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A few times a year, I plan for and undertake a serious, challenging expedition. I prepare as anyone would: a …

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Bundling Up: Assessing the Efficacy of Bundling Strategies for Streaming Platforms

16 Tuesday Jul 2024

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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Tags

bundle, sports, Streaming

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Faced with vastly increasing numbers of streaming services, together with the ubiquitous presence of social media, conventional entertainment studios are …

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State of the Art(ist): Is Luxury Fashion Good for Artists?

09 Tuesday Jul 2024

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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art, Collaboration, fashion

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Since the 1960s, the relationship between fine art and luxury fashion has been shifting, rearranging, and solidifying. In its present …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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