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What is sexy? It isn’t a rhetorical question. The ultimate viability of Victoria’s Secret’s as a business depends on the …
Is Victoria Out of Secrets? A Sagging Underwear Brand Tries to Catch Up with the Times
20 Monday Sep 2021
Marketing Tidbit: Ferrari’s Expansion into Fashion
17 Friday Sep 2021
Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …
Marketing Tidbit: Movie Theatres are becoming the Newest Concert Venues
15 Wednesday Sep 2021
Posted in Marketing Tidbits
We will rock you—and give you a chance to head back out to the lobby for some popcorn. As streaming …
Discrimination Isn’t Delicious: McDonald’s Sued for Failing to Advertise on Black-Owned TV Networks
10 Friday Sep 2021
This story might take need more than sales through the dollar menu. McDonald’s is being sued for $10 billion, over …
No Baggage: Once Denigrated Motels Are Becoming the Travel Lodging of Choice
07 Tuesday Sep 2021
The humble motel is getting a rebrand. First developed in the 1920s, motels were established along highways and byways to …
Renting Luxury Watches
02 Thursday Sep 2021
Posted in Marketing Tidbits
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Watch this: Consumers now can rent luxury timepieces, instead of buying them. In response to lagging sales, and Gen Z’s …
Dear Public: This Letter Is How Our Corporation Does Activism. Love, Chief Executive
30 Monday Aug 2021
Neutrality is no longer a feasible or desirable strategic choice when it comes to corporations taking a stance—or not—on some …
The Resurgence of E-Cards
27 Friday Aug 2021
Posted in Marketing Tidbits
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Remember when your email inbox was full of e-cards, back in the mid-1990s? (Remember what an email inbox is?) In …
The Next Generation of Chinese Food
24 Tuesday Aug 2021
Posted in Marketing Tidbits
Takeout, as the format of Chinese food most familiar to U.S. eaters, came to the United States about 150 years …
No Snow? S’no Problem. Tourists Are Heading to Ski Towns in the Summer
19 Thursday Aug 2021
Forget the beach. This summer, tourists are heading to ski towns. A mix of pent-up post-pandemic demand, good marketing, a …
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