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At its prime, in the 1990s, Generation X was a widely derided but proudly distinctive age cohort. Blamed for being …
Marketing Old Age Products to a Generation that Refuses to Grow Up
11 Friday Jun 2021
If Segmentation Is Racist and Unhealthy, Should It be Banned? Menthol Cigarettes and Proposed Legislation
09 Wednesday Jun 2021
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Even among the long and complex history of questionably ethical marketing tactics adopted by the tobacco industry, the promotion of …
Tiered Pricing by DoorDash
07 Monday Jun 2021
The COVID-19 pandemic has been a massive opportunity for some firms, including DoorDash, which grew to take over fully half …
Opting In to App Tracking: Does Apple’s Latest Update Represent Privacy Support or Competitive Suppression?
03 Thursday Jun 2021
When they update their systems to iOS 14.5, Apple iPhone and iPad users will begin encountering a new pop-up message …
Marketing Tidbit: Shoppers Are Returning to Malls
02 Wednesday Jun 2021
Posted in Marketing Tidbits
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Malls are back. As vaccinations continue to increase and infection rates slowly decrease, shoppers are returning to malls, such that …
Using Sponsorship to Stand for Something: A Telling Choice by Simone Biles
01 Tuesday Jun 2021
Arguably the greatest gymnast of all time, and objectively the most decorated one, Simone Biles has a powerful, international platform. …
Bean Burgers and Seitan Cheesesteaks: Epicurious Stops Publishing Beef Recipes
28 Friday May 2021
Citing data that indicate livestock operations account for approximately 15 percent of greenhouse gas emissions, most attributable to cattle ranching, …
Marketing Tidbit: Airlines are Recovering from the COVID-19 Pandemic
27 Thursday May 2021
Posted in Marketing Tidbits
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The passengers might not have returned completely, but airlines’ confidence seems to have. After a year in which they had …
Why the Cookpad Recipe Site Succeeds Everywhere but the United States
26 Wednesday May 2021
Posted in Chapter 08: Global Marketing
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When at-home cooks seek inspiration, ideas, or new recipes, they go online and put in a few search terms—maybe ingredients …
Jewels Fit for Royalty … and for Nerds: Technology Advances in the Luxury Jewelry Market
24 Monday May 2021
What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …
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