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What a Way to Make a Livin’: Dolly Parton Releases a Kitchenware Collection With Dollar General

10 Thursday Oct 2024

Posted by in Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Already a music icon, lauded philanthropist, LGBT advocate, and social media star, Dolly Parton can add another entry to her …

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One Person’s Trash: Can a Paper Bag for Chips Make a Real Difference?

08 Tuesday Oct 2024

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Conservatively, how many bags of snack chips do you figure you’ve eaten in your lifetime? Whether packed in kids’ lunchboxes, …

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All In: How a Marketing Victory for Nike Might Be a Win for adidas

03 Thursday Oct 2024

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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Nike and adidas have been locked in a very public rivalry, ever since sportswear became profitable. A shocking headline recently …

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Fast Retailing Group Maintains Impressive Pace with Expanding Global Footprint

19 Thursday Sep 2024

Posted by in Chapter 08: Global Marketing, Chapter 18: Integrated Marketing Communications

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Fast Retailing, the parent company of popular brands like Uniqlo and GU, has shown impressive financial growth in the first …

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