More than a year after food safety concerns plunged the fast-casual chain into crisis, Chipotle Mexican Grill still has a …
Promotional Offers Are Off the Menu as Chipotle Rebuilds Its Brand
06 Thursday Apr 2017
Tag Archives: advertising
The Caped Crusader Joins Chevy’s Newest Focus Group
31 Friday Mar 2017
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Chevrolet first introduced its “Real People, Not Actors” advertising campaign several years ago. The spots feature a polite moderator, sheparding …
Rivals Cook Up New Business with Fresh Ad Campaigns
29 Wednesday Mar 2017
The competitive landscape for meal delivery kits is heating up! Both Blue Apron and Hello Fresh are planning new advertising …
Exposure Alone Won’t Pay the Bills: The Revenue Concerns Affecting Instagram Stories
23 Thursday Mar 2017
Instagram Stories are a hit for retailers and publishers seeking brand exposure. The advertisements, which run as either a 15-second …
To Get People to Try a New Product, Goodness Knows Encourages Them to Try Something Else New
09 Monday Jan 2017
Convincing people to give a new product a try is nearly always difficult, especially in a crowded product market, such …
Old Is New Again, for Both Green Vegetables and an Iconic Green Mascot
05 Thursday Jan 2017
He’s back, and in a big way! After a multi-year hiatus, B&G Foods is introducing a new generation of consumers …
A Funny Looking Car, Advertising through a Funny Channel: Working with The Onion to Introduce the Elio
10 Thursday Nov 2016
When you have come up with a radically new idea for a car, you need to take a radically new …
Finding Not Just New Ways to Advertise, But Also New Ways to Measure the Impact of Advertising, on Social Media
08 Tuesday Nov 2016
When users page through their Facebook feeds, rarely do they hear sound, unless they actively click to start the latest …
To Block or Not to Block: The Competing and Compelling Interests of Advertisers, Users, and Facebook
26 Monday Sep 2016
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Facebook is, obviously, a social media site. But it also is an advertising platform that links advertisers to consumers, and …
Branding America on a Beer Can: Is It Patriotism, or Is It Politics?
21 Tuesday Jun 2016
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Marketing, branding, and packaging campaigns often involve months of preparation and planning, such that when Budweiser first came up with …
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