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Marketing, branding, and packaging campaigns often involve months of preparation and planning, such that when Budweiser first came up with …
Branding America on a Beer Can: Is It Patriotism, or Is It Politics?
21 Tuesday Jun 2016
Tag Archives: advertising
What Comes Around: Just as Digital Has Pushed Out Traditional, Mobile Is Pushing Out Digital Advertising
25 Friday Sep 2015
The signs of the growth of mobile advertising, at the expense of digital forms, have long been evident. But the …
Drawing the Line Between Advertising and Content in Modern Media Environments: Did BuzzFeed Do Anything Wrong When It Pulled Posts?
07 Tuesday Jul 2015
When it first started operations, BuzzFeed focused on creating or aggregating content that it believed was likely to go viral. …
What Happens When Everybody Comes Except the Advertisers? The Challenges Facing Yelp
24 Wednesday Jun 2015
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By some accounts, Yelp is an incredibly successful company. It has spanned the online and mobile channels effectively, and it …
Timing Is Everything in the Race for First: Facebook’s Challenge to YouTube’s Status as an Advertising Platform
18 Monday May 2015
Do you think it was just a coincidence that Facebook announced its latest advertising tactic—serving as a platform to link …
Is Google Going the Way of Hewlett-Packard or Microsoft?
17 Friday Apr 2015
What makes Google the massive powerhouse that it is currently also might be the very thing that causes it to …
International Standards for Truth in Advertising: China’s Push to Demand Honest Ads
15 Wednesday Apr 2015
Advertising for toothpaste features models with bright, white teeth. That’s just a given. But if the advertising reveals unnaturally white …
How Young Consumers’ Multiscreen Usage Habits Affect Advertising Effectiveness
13 Monday Apr 2015
When young consumers are watching television, they’re doing a lot more at the same time. In particular, their eyes are …
Tax Time Tactics: New Pricing and Promotions by H&R Block
03 Tuesday Mar 2015
Taxes may be among the few certainties in life, but they usually are not considered one of the more fun …
JCPenney and Liz Claiborne: Can a Match Made in Retail Heaven Survive When One Partner Stumbles?
25 Thursday Sep 2014
Among the troubling and …