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Tag Archives: Amazon

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Is Trial an Error? Amazon Ends the Try Before You Buy Program

11 Tuesday Mar 2025

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products

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Amazon, buy, return, trial

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Combining the functionality of in-person shopping with the ease of e-commerce, Amazon’s “Try Before You Buy” service represented substantial additional …

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Amazon Set to Counter Temu and Shein with its Own Fast-Fashion Service

17 Thursday Oct 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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Amazon, China, Clothing, competition, fashion

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Amazon is set to launch a new service that focuses on shipping low-cost fashion wear, household goods, and other products …

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Deus Ex Machina: Amazon Introduces Robot Workers

18 Thursday Apr 2024

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management

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AI, Amazon, Robots, Warehouses

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Amazon’s ethos seems best summarized in series of buzzwords: Quicker! Cheaper! Better! While there remains some debate about the net value of …

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Do Consumers Really Want Grocery Delivery? If They Do, Amazon Is Determined to Make It Happen 

23 Tuesday Jan 2024

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Amazon, food, Groceries, Grocery Delivery, online, Retailing

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Ideas, innovations, and experiments for effective grocery delivery have been cropping up for decades at this point. The conventional wisdom …

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Are Companies Responsible for the Traffic Burdens They Create?

05 Tuesday Sep 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Marketing Tidbits

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Amazon, corporate social responsibility, New York City, Traffic, Urban planning

For city planners and urban researchers, streets are critical topics. When a street lacks sidewalks and enables cars to speed through unimpeded, it undermines community structures, because pedestrians and neighbors cannot find spaces in which to interact and engage, nor can small retail shops and service providers count on walk-in traffic. In a sense then, crowded city streets are a positive feature; if parking is at a premium, more people likely walk, and narrow streets force drivers to move more slowly. But in recent years, the prevalence of Amazon (and other) delivery trucks has meant that such streets become, for notable stretches of time, completely impassable. Storefronts are blocked while drivers drops off packages, and such inconvenience could prompt potential customers to skip a visit. Furthermore, in using these roads—which represent extremely valuable resources for companies that rely on delivery offerings—Amazon and other companies essentially get a free pass. Building and maintaining roads generally gets paid for by taxes and fees obtained from parking or moving violation tickets. But corporate taxes usually do not go to local municipalities, so local customers and retailers essentially are subsidizing Amazon’s use of public resources, like roads. In addition, many cities allow big delivery companies, including Amazon but also FedEx and UPS, to pay a discounted rate for any parking tickets they accrue (if they even receive tickets). In New York City for example, these discounts amount to about $750 million—money that could fill a lot of potholes. So should companies be paying for their use of public resources, as well as for the societal damages they create for neighborhoods and communities? Or is that simply the cost of convenient delivery? 

Sources: Christopher Caldwell, “Something Has Changed on City Streets, and Amazon Is to Blame,” The New York Times, August 17, 2023

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Some Nonprofits Are Frowning Now: The End of the AmazonSmile Initiative

11 Tuesday Apr 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Amazon, Amazon Smile, Marketing Ethics

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Passive charity initiatives are easy and appealing to consumers. Simply by buying a particular product, visiting a restaurant on a …

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Marketing Tidbit: Amazon to acquire iRobot

30 Tuesday Aug 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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Amazon, Marketing Tidbit, Roomba

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iRobot, the company that makes Roombas, has agreed to be acquired by Amazon for $1.7 billion. According to a joint …

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Marketing Tidbit: How Companies are Using AR for Virtual Clothing Try-On

15 Friday Jul 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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Amazon, augmented reality, Marketing Tidbit

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Looking to buy a new set of kicks online, but wish you could see what they’d look like on your …

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In a Time of Historically Low Union Membership, Workers at Amazon, Starbucks, and Apple Are Organizing

01 Wednesday Jun 2022

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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Amazon, Retailing, sales management, Starbucks, Union

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Forty years ago, about one in five employed Americans belonged to a union. That number declined by about half—to 10.3 …

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Refreshing the Brand Needs a Better Reason than Just COVID-19 Boredom

20 Tuesday Apr 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Amazon, COVID-19, Product Branding, rebranding

A wide range of brands have recently unveiled new looks, from condiments, to beers, to cookies, to retailers. The logic …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (80)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (242)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (90)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (108)
  • Chapter 11: Product Branding and Packaging Decisions (223)
  • Chapter 12: Developing New Products (196)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (104)
  • Chapter 15: Strategic Pricing Concepts (108)
  • Chapter 16: Supply Chain Management (123)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (47)
  • Uncategorized (17)

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